Cookie Policy

Last Updated: March 01, 2025.

1. Introduction

This Cookie Policy explains how IDA ACTIVE ("we," "us," or "our") uses cookies and tracking technologies on our Shopify-powered website https://www.idaactive.com. This policy complies with:

  • UK GDPR & PECR (UK requirements)

  • EU ePrivacy Directive

  • Google's Policies (for Shopping/Ads compliance)

  • Shopify's Data Processing Addendum

By using our store, you consent to cookies as described below. Manage preferences via our cookie banner or browser settings.


2. Types of Cookies Used on Our Shopify Store

A. Strictly Necessary Cookies

Purpose: Essential for checkout, security, and core functions.

Cookie Name Purpose Duration
_ab Admin login 2y
_secure_session_id Checkout security 24h
cart_sig Cart functionality Session
shopify_pay_redirect Payment processing 1h

🔹 Cannot be disabled – required for Shopify to work.


B. Shopify Analytics & Performance Cookies

Purpose: Track store performance via Shopify Reports and Google Analytics.

Cookie Name Purpose Duration
_shopify_s Visit tracking 30min
_shopify_y Last visit 1y
_shopify_sa_p Marketing referral 30min
_ga (Google Analytics) User distinction 2y

🔹 Opt-out: Google Analytics Opt-Out


C. Marketing & Advertising Cookies

Purpose: Retargeting via Shopify Audiences, Google Ads, and Meta.

Cookie Name Provider Purpose Duration
_shopify_ga Shopify Audiences Ad targeting 2y
_fbp Meta Pixel Facebook ads 3mo
NID Google Ads Shopping campaigns 6mo

🔹 Opt-out:


D. Third-Party Cookies (Shopify Apps)

Common apps that set cookies:

App Cookie Purpose Privacy Policy
Klaviyo Email marketing Klaviyo Privacy
Loox Product reviews Loox Privacy
Privy Pop-ups Privy Privacy

3. Google Shopping & Shopify Compliance

To meet Google's requirements, we:
✔ Disclose all Shopify Audiences and Google Ads cookies
✔ Use Google's Consent Mode (for EU/UK users)
✔ Allow opt-out via cookie banner
✔ Link to Shopify's Cookie Policy


4. Managing Cookies on Shopify

A. Via Cookie Banner

Our Shopify-compatible banner (e.g., Cookiebot, iubenda) lets you:
✅ Accept all
🚫 Reject non-essential
⚙️ Customize (e.g., disable analytics)

B. Browser Controls

  • Chrome: Settings > Privacy > Cookies

  • Safari: Preferences > Privacy > Manage Data

C. Shopify Admin Settings

We’ve enabled:

  • GDPR customer data erasure (Settings > Legal)

  • Cookie consent tracking (Apps > Privacy/Cookie app)


5. Policy Updates

We review this policy quarterly. Changes are posted here and notified via:

  • Store banners (for 7 days)

  • Email (for account holders)


6. Contact Us

For cookie-related requests:

IDA ACTIVE LIMITED.
57 Sheppard Way, Leicester England LE7 7WG, United Kingdom
hello@idaactive.com
8 AM - 6 PM (Mon - Fri), (GMT) Greenwich Mean Time (London)